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Title
Text copied to clipboard!Online Advertising Specialist
Description
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We are looking for an experienced and data-driven Online Advertising Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising. You will be responsible for planning, executing, and optimizing online advertising campaigns to drive traffic, generate leads, and increase conversions for our brand and clients.
As an Online Advertising Specialist, you will work closely with the marketing, content, and design teams to create compelling ad creatives and messaging. You will also analyze campaign performance, generate reports, and provide actionable insights to improve ROI. A successful candidate will be highly analytical, creative, and passionate about digital marketing trends and technologies.
Key responsibilities include managing budgets, conducting A/B testing, keyword research, audience targeting, and staying up-to-date with the latest advertising tools and best practices. You should be comfortable working in a fast-paced environment and managing multiple campaigns across various platforms simultaneously.
This role requires excellent communication skills, attention to detail, and the ability to translate business goals into effective advertising strategies. If you are a results-oriented professional with a proven track record in online advertising, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Plan and execute online advertising campaigns across multiple platforms
- Monitor and optimize ad performance to maximize ROI
- Conduct keyword research and audience targeting
- Collaborate with content and design teams to develop ad creatives
- Perform A/B testing to improve campaign effectiveness
- Analyze campaign data and generate performance reports
- Manage advertising budgets and allocate spend efficiently
- Stay updated on digital advertising trends and tools
- Ensure campaigns align with overall marketing goals
- Implement tracking and conversion pixels for accurate measurement
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Advertising, or related field
- 2+ years of experience in online advertising or digital marketing
- Proficiency in Google Ads, Facebook Ads Manager, and other platforms
- Strong analytical skills and experience with data analysis tools
- Excellent written and verbal communication skills
- Experience with A/B testing and conversion rate optimization
- Ability to manage multiple campaigns and meet deadlines
- Familiarity with SEO and SEM best practices
- Knowledge of programmatic advertising is a plus
- Google Ads or Facebook Blueprint certification preferred
Potential interview questions
Text copied to clipboard!- What digital advertising platforms have you worked with?
- Can you describe a successful campaign you managed?
- How do you approach A/B testing in ad campaigns?
- What tools do you use for campaign analysis and reporting?
- How do you stay current with digital advertising trends?
- Have you managed advertising budgets before? If so, what size?
- What is your experience with audience targeting strategies?
- How do you measure the success of an online ad campaign?
- Are you certified in any advertising platforms?
- How do you handle underperforming campaigns?
